NEWS RELEASE

(February 4, 2025 – Newington, Conn.)  Connecticut resident and marketing professional, Jill Kovalich, has launched a unique and helpful information hub, SoloAgersConnect.com for Solo Agers, defined as people over 50, who are unmarried and without children. Her website aims to be one source for information, resources, and services for the over 250,000 Solo Agers in Connecticut and 16 million-plus in the U.S.

A marketing professional and owner of JMK MARCOMM LLC, Kovalich provides outsourced marketing director services to businesses without a full-time marketing person on their staff. She is a Solo Ager who decided to create a one-stop-shop website to eliminate the fruitless internet searches that leave people feeling frustrated and helpless.

“As I started to approach 60, I started thinking seriously about my own future,” says Kovalich. “I started searching for helpful ways to answer the burning question, ‘Who will help me when I am old?’”

Kovalich created the website to address concerns over aging alone. She is also building a community on Facebook intended to address loneliness and isolation and foster connections in a disconnected society. Her goal is to eventually coordinate and host in-person and online gatherings.

By 2040, it’s expected that 78 million Baby Boomers in America will be over the age of 65, according to the National Council on Aging. With this shift, you might be hearing some new terms like Elder Orphans and Solo Agers more often in conversations or in the media. Opting to move away from the negative connotations that the words “elder” and “orphan” evokes, Kovalich embraced “solo” for its positive associations. “We look favorably on solopreneurs and solo travel,” she says. “Why not place aging in there, too?”

SoloAgersConnect.com provides informational articles on topics that this population is concerned about. The Resources section continues to expand with links to state and federal sites and nonprofit organizations connecting the visitor to vital programs.

The Services section connects Connecticut residents with service providers for needs related to home, legal and life planning, money management, medical health, and travel and leisure. Kovalich has set criteria for service providers to meet to secure their paid listing. There is no membership required to use the site. Low-cost service listings fund the site, so it can expand to meet the broad range of needs of Solo Agers.

“I want anyone to visit the site and find what they need without surrendering their personal information for a membership,” states Kovalich. “It’s meant to provide help and connections. But I need to fund it, too.”

The U.S. Census Bureau 2023 population survey of people 65 and older reveals that 28 percent of them are living alone. That is an increase of 18% since 1950. Economically this population has growing significance. By 2050, it’s projected that the 50-plus population will account for almost 60% of global consumer spending – that’s $96 trillion!

About SoloAgersConnect.com

Solo Agers Connect LLC is a service for solo agers to easily find services and information they need and connect to similar people to build community and develop friendships through the online hub at www.SoloAgersConnect.com and the Solo Agers Connect group on Facebook. Visit the site online at https://soloagersconnect.com/ and follow the Solo Agers Connect community on Facebook.

CONTACT:
(860) 930-3253
Solo@SoloAgersConnect.com